Nature of Task:
Persuasive texts are designed to position a point of view.(Opinion-Thesis)
Texts that successfully persuade are usually highly emotive (conveys an emotional words+ influence listener/audience emotions) and effectively balance opinions with facts (Research-Logos).
Persuasive texts can make sweeping generalisations(uninformed conclusions - be weary of these), rely on stereotypes and hyperbole(exageration) and yet still seem credible(reliable information).
This is because a combination of objective (fact) and subjective (opinion) information is usually used to persuade.
Careful use of repetition and high modality words (persuasion techniques) can emphatically convey the composer’s purpose(subjective) if it is counterbalanced with the use of statistics, expert evidence and product/idea endorsement from authoritative sources(objective - facts).
Moreover, effective incorporation of anecdotes (small persona story), analogies (comparing two examples) and inclusive language (we, us, ours) (techniques) can the message and help connect the composer and their text with its audience.
Info:
Objective and Subjective
Focal point:
Thesis
How are you going to convey:
Mode of persuasion
Techniques
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